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Мотивация участия и функции блогов
Следует учитывать, что чтение блогов и авторство — два разных по содержанию процесса. Люди, пользующиеся коммуникативными возможностями блогов вне контекста ведения собственного блога, отмечают возможности общения с людьми, с которыми они не имеют возможности общаться непосредственно, например, с друзьями, живущими в других городах. Альтернативная экономика сообщений[2], действующая в блогах, делает такую форму общения наиболее удобной, так как она не предполагает обязательной взаимности и других ограничений общения «один на один». Евгений Горный в своей статье[3] выделяет, помимо поддержания контакта с близкими, следующие цели, которые может преследовать читатель блогов: * получение информации; * чтение-развлечение; * отслеживание реакции публики на те или иные действия (в самом деле, блоги представляют собой готовую огромную фокус-группу); * чтение ради социализации, ощущения себя причастным к жизни известных людей. В ходе опроса блогеров Живого журнала, проведённого в 2005 году[4], были выделены следующие функции блогов.
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